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Our Leads

Advantages of buying leads at the source:

  • You have bought our leads second hand. Now you can buy them direct.
  • By controlling the flow of leads we eliminate many difficulties associated with aged leads.
  • Integrated user friendly client management system.

Purchasing Internet leads is just like any other marketing campaign you execute for your Brokerage and needs to be considered like any other marketing buy. It is critical to track your conversions, funded loans, and profit from those loans, including referrals that are a direct result of the leads you receive. Be sure to calculate your return on your marketing investment (ROI) and your Cost per Funded Loan (CPFL).

Like any other marketing campaign (Direct mail, Radio, Print etc), you will have wrong numbers, addresses etc... People you can never get in touch with or people who won't do business with you for one reason or another. Each campaign will have different results some very successful and some mildly profitable, but your overall blended cost per loan will result in a strong ROI if you continue to work the leads over time. It is important to keep the focus on the people who will do business with you and move past the customers that won't do business with you.


Select your states and the type of loan that you specialize in such as:

  • Purchase
  • Refinance
  • Debt Consolidation
  • Home Equity Line of Credit

Select the Property types you service:

  • Single Family Residence
  • Condominium
  • Townhouse
  • 2-4 Plex

We do not offer Mobile Home or Commercial Property leads at this time.

You can also select up to 3 additional filters to target specific Consumers such as:

  • Requested Loan Amount
  • LTV
  • Property Value
  • Current Interest Rate

Select the credit rating of the borrowers from:

  • Excellent
  • Good
  • Fair
  • Poor

Note: There may be an additional fee applied for each additional criteria selected.

The benefits from choosing SiteTools for your mortgage leads are:

  • Save time and thousands of dollars on mail campaigns.
  • Receive leads as you want each day and change your criteria as quickly as the market changes.
  • Rapid Results within hours, not weeks or months like conventional advertising.
  • Targeted Borrowers that meet your specific lending criteria and have requested a mortgage quote.
  • Save THOUSANDS of dollars on marketing and advertising costs that often give you fair to poor results.
  • Dramatically Increase your profits and closings.
  • Unbelievably high return on your investment.
  • You can "get more specific" by selecting additional filters to receive only leads that you really want - 100K + and 80% LTV etc.
  • Accurate contact information (name & phone number) on all leads “Guaranteed”. will provide you the tools to help you achieve the highest closing ratios in the industry!

Returning leads couldn't be easier. Simply go to the "Leads" section after logging into your account at Then click on Request Refund and insert the reason for returning. If you need assistance, please call our customer service department at 310.545.7075.

Please read our FAQ section on returning leads for our policies and procedures. If you can’t find an answer there, email us at


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